CREATING A BRAND IDENTITY FOR A NEW YORK-BASED NONPROFIT SUPPORTING LGBTQ+ YOUTH AND THEIR FAMILIES.
Project
Roles
Logo Design
Brand Identity
Brand Guidelines
Merchandise Design
Tools
Figma
Adobe Illustrator
Year
2024
Our goal was to create a cohesive brand identity for Vibrant! Emotional Health’s new youth program, the Queens Affirming Youth and Family Alliance’s (QAYFA). Their mission is to provide a safe haven and vital resources for LGBTQ+ youth aged 12-24 and their families.
The brand identity includes two logo designs, custom iconography, a gender-neutral colour palette, contemporary typography, and creative direction. The star iconography represents the six words in the program name. The visual identity captures the essence of support, hope, and unity, resonating with both youth and families.
Created by Vibrant Emotional Health, an organization with over 50 years of experience in promoting emotional well-being through innovative services, community wellness programs, and advocacy, QAYFA’s seeks to create supportive communities that uplift and affirm LGBTQ+ identities.
“We are thrilled with the brand that Allison created. From the start, she took the time to understand the essence of our mission, values, and the message we wanted to convey. Her attention to detail and creativity truly exceeded our expectations. We're proud to feature the designs across our materials. Working with Allison was a seamless experience, and I highly recommend her services to anyone in need of thoughtful and impactful design work.”
TIERNEY VERDAMI
Program Director, Vibrant! Emotional Health