B2B SOCIAL MEDIA, EMAIL MARKETING, AND GRAPHIC DESIGN FOR A SECURITY AND IDENTITY MANAGEMENT SAAS STARTUP.
Project
Roles
Graphic Design
Paid Ads
Social Media Strategy
Email Marketing Strategy
Email Design
Multi-Channel Marketing Campaigns
Video Editing
Copywriting
Tools
Figma
Year
2022
As part of the go-to-market team, I helped launch Lumos out of stealth mode by leading social media and events strategy. I designed organic social and paid ad creatives, email graphics, and multi-channel marketing campaigns to establish brand presence, drive affinity, and boost engagement.
To sustain momentum, I developed a content calendar for LinkedIn and X, designed visuals in Figma, wrote caption copy, and encouraged key stakeholders to amplify our reach. I also collaborated with sales to execute 8 regional dinners, webinars, and the CEO’s TechCrunch Disrupt speaking engagement—handling venue selection, event logistics, and branded materials.
Results
1000+
website visits in the first month post-launch from organic social
90%
of highly engaged users came from organic social traffic to the site
18%
of total website traffic came from organic social
10%
web conversion rate driven by organic social traffic
30%
increase in LinkedIn followers from LinkedIn PPC ads
11%
lead generation form completion rate from LinkedIn PPC ads
15%
increase in open rates from HubSpot email campaigns
10%
increase in click-through rates from HubSpot email campaigns
$250,000+
USD in sales pipeline from virtual & in-person events within three months
100+
high-target prospects attended virtual & in-person events
“Allison joined Lumos marketing at a very early and chaotic time. She is a strong communicator and was very comfortable collaborating with teams across Sales, Marketing, Engineering, Customer Success teams, and executive leadership. She builds relationships quickly and produces high-quality work. I would hire Allison in a heartbeat.”
SANDI GREEN
Product Marketing Leader