ALLISON NAIL STUDIO

CRAFTING A VISUAL IDENTITY FOR AN ECLECTIC NAIL STUDIO IN MONTREAL, QC.

Allison Nail Studio

Project

Roles

  • Logo Design

  • Brand Strategy

  • Brand Identity

  • Brand Guidelines

  • Creative Direction

  • Photography Direction

  • Social Media Design

  • Video Editing

  • Illustration

  • Copywriting

Tools

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Premiere Pro

  • Figma

  • Capcut

Year

2024

We created a playful and contemporary visual identity for Allison Nail Studio. The process included creating a logo, fun colour palette, typography, and social media assets that reflect the fun, eclectic, and lighthearted nature of the nail designs.

This cohesive identity maintained consistency across social media, marketing materials, and beyond. The branding led to boosted social engagement, increased bookings, and a stronger connection with the client base, all while reflecting the joy and creativity brought into the nail art.

Market

Just two months after launch in 2023, Allison Nail Studio was invited to participate as a live nail artist at a market event held at Shiloh Sukkau's applied art and architecture studio in Vancouver, British Columbia. Along with doing nails on-site, we sold exclusive press-on nails for the event.

The event featured a range of vendors, including consignment resellers, ceramicists, pastry chefs, local tea makers, florists, jewelry makers, and other creatives.

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