ELECTROLYX HYDRATION

CREATING A CANADIAN PERFORMANCE BRAND THAT FUELS ATHLETES AND AMBITION.

Project

Electrolyx Hydration

Roles

  • Logo Design

  • Brand Strategy

  • Brand Identity

  • Brand Guidelines

  • Creative Direction

  • Photography Direction

  • Packaging Design

  • Copywriting

Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Figma

Year

2023

Electrolyx Hydration brand guidelines
Electrolyx Hydration brand guidelines

We created an elevated visual identity for Electrolyx Hydration, a brand that produces electrolyte drink packets with essential nutrients and none of the fluff. Designed to fuel athletes and high performers, the challenge was to create a distinctive identity in a crowded market.

We conducted market research to understand the relationship between fitness, essential nutrients, and the needs of athletes, leading to the development of the Electrolyx Hydration brand. This visual identity emphasizes an active lifestyle, combining personal goals with adventures beyond fitness.

“Allison brought an impressive amount of value to the business. One of her strengths is that she takes the time to fully understand your business’ needs. We highly recommend Allison’s services and have no doubt that she will provide value.”

JUSTIN LAM

Founder & CEO

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