TAKE A BREAK CAFÉ
CREATING A BRAND IDENTITY FOR A PEACEFUL AND COMMUNITY-DRIVEN CAFÉ.

Project
Take a Break Café
Roles
Brand Strategy
Brand Identity
Brand Guidelines
Creative Direction
Web Design
Social Media Design
Packaging Design
Merchandise Design
Marketing Design
Illustration
Tools
Procreate
Adobe Photoshop
Adobe Illustrator
Figma
Year
2024
Take a Break Café is a coffee shop designed to offer a peaceful, community-focused space for local residents to relax and unwind. The brand’s mission centers on creating a calming environment where people can disconnect from the stresses of daily life and reconnect with themselves and their community.
With core values of peace, relaxation, connection, and community, Take a Break Café provides a welcoming atmosphere that caters to individuals who seek simplicity and mindfulness in their routines. The brand’s identity reflects this with a minimalistic aesthetic, featuring a soft color palette of beige, blue, and green, and a handwritten logo that communicates a friendly and calming tone. Simple illustrations and icons of coffee, pastries, and flowers further evoke the brand’s relaxing atmosphere.
