TAKE A BREAK CAFÉ

CREATING A BRAND IDENTITY FOR A PEACEFUL AND COMMUNITY-DRIVEN CAFÉ.

Project

Take a Break Café

Roles

  • Brand Strategy

  • Brand Identity

  • Brand Guidelines

  • Creative Direction

  • Web Design

  • Social Media Design

  • Packaging Design

  • Merchandise Design

  • Marketing Design

  • Illustration

Tools

  • Procreate

  • Adobe Photoshop

  • Adobe Illustrator

  • Figma

Year

2024

Take a Break Café is a coffee shop designed to offer a peaceful, community-focused space for local residents to relax and unwind. The brand’s mission centers on creating a calming environment where people can disconnect from the stresses of daily life and reconnect with themselves and their community.

With core values of peace, relaxation, connection, and community, Take a Break Café provides a welcoming atmosphere that caters to individuals who seek simplicity and mindfulness in their routines. The brand’s identity reflects this with a minimalistic aesthetic, featuring a soft color palette of beige, blue, and green, and a handwritten logo that communicates a friendly and calming tone. Simple illustrations and icons of coffee, pastries, and flowers further evoke the brand’s relaxing atmosphere.

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